MVP Delivery
UX-First Design
Rapid Android/IOS Development
A one-stop mobile app to help pet parents track health, set reminders, and simplify pet care. Designed, built, and launched in just 12 weeks.
Client
Smoll
Industry
Pet Wellness & Lifestyle
Project Type
SaaS
Timeline
12 Weeks
Project Overview
Smoll approached us with a clear vision:
To simplify pet healthcare through instant expert access, digital records, and transparent bookings. All through a simple mobile app
Challenges
Build instant trust and intuitive UX for pet parents while making expert care feel accessible, quick, and emotionally reassuring.
Goal
Build instant trust and intuitive UX for pet parents while making expert care feel accessible, quick, and emotionally reassuring.
Discovery & Strategy
We began with deep research into real-world pet care journeys uncovering pain points across the vet access experience. These insights helped us craft user personas that reflected the emotional and practical needs of different pet owners.
Key Product Flows Identified:
Instant access to trusted veterinary experts
Simple service comparison & transparent booking
Secure and intuitive health record management
Design Direction
Our goal was to craft a warm, intuitive, and emotionally reassuring experience tailored for modern pet parents navigating expert care digitally.
Emotional Tone Anchors:
Comforting and reassuring
Calm and non-intrusive
Confident and trustworthy
Visual Language Highlights:
Soft 3D illustrations for a playful, modern feel
Muted color palette to support a calm experience
Friendly, accessible typography to build trust
The Impact
Our goal was to craft a warm, intuitive, and emotionally reassuring experience tailored for modern pet parents navigating expert care digitally.
Client Words
What Smoll said about working with us!
“I've worked with a bunch of agencies — this was different. Less fluff, more action. And the design? Wonderful Chef's kiss. Highly recommend.”
Fahad Shehadat
Founder - Smoll
10/10
Satisfaction score
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